Apple App Store App Graphics
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Under Armour Performance Center
For most marketing campaigns, I start by making the flyer.
Diving deep into the point of the event or campaign helps me get an idea of what the promotional materials should look like.
For this event, I started off with some pretty simple images of athletes running, jumping, swinging ropes, etc., to work as visual motivation for people to see what they're capable of. This is a motif in almost all of my promo for the UAPC, due to the nature of the company.
Then, I added some gradient maps to make each image very visually stark and bold, through on some noise and grittiness for added flair, then built the info around that.
This is a print flyer, so I had to make Facebook Ads, and Instagram (ads, stories, and in-feed posts) graphics to get the word out. Keep scrolling to see those.
In-feed Instagram graphics
Facebook ads
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Under Armour Performance Center
These are always my favorite to do- bold, simple, straight-to-the-point posters.
One of the most important things I've learned as a graphic designer is that simplicity is key. Not everyone has the time to stop and read a flyer with 100 words on it, sometimes four is more than enough.
